Study after study has shown that LGBT+ individuals (as well as allies) want to do business with those that share their values.
One recent study even concluded that LGBT+ individuals would be willing to spend up to twice as much on a product or service if they knew the company they were utilizing supported the LGBT+ community.
That is why we launched our “Welcoming & Inclusive” campaign. We have been working hard to figure out a way to help identify who those businesses are, so consumers can more easily spot them. With a simple display in your window you can help reach new customers and brand yourself even more publicly as a welcoming & inclusive business. We want people to know you are a place to shop and support and through this new campaign, you can do just that.